Our Story

Every cake starts
with a memory.

Meet the Founder

Hello, I'm Halima.

My love of baking started long before Om Nom.

For over 12 years, I've been the one making personalised cakes for birthdays, family celebrations and Eid.

What began as something I did for the people I loved slowly became a real passion, with every recipe tested, shared and refined along the way.

My husband and I are lifelong dessert lovers, but we kept finding the same mass-produced desserts that looked indulgent yet tasted artificial, overly sweet and repetitive. We knew there was room for something different — and that's where Om Nom began.

— Halima Wasim-Aziz, Founder of Om Nom

Halima and Ibrahim embracing in front of the Bosphorus, Istanbul
A Persian Love Story dessert, styled with rose petals and pistachio
The Vision

Small drops, big dreams.

We're beginning with café pop-ups, limited pre-order drops and seasonal specials.

Our vision goes much further — we hope to introduce nationwide delivery and, one day, grow Om Nom into a global dessert brand built for people who love to indulge but still want thoughtful, balanced flavours, without the overly sweet, heavy feeling afterwards.

The creativity behind every flavour. We take classics people already know and love, then refine and reinvent them using high-quality ingredients, globally inspired flavours and our own Om Nom touch.

We experiment with every layer until the flavour and texture feel just right, but nothing compares to seeing someone genuinely enjoy what we've created. These recipes have been part of our lives for years, so watching them become loved Om Nom flavours feels incredibly special.

What We Believe

Small batches, real ingredients.

01

Made to order

Nothing sits waiting on a shelf — every cake is baked once it's ordered.

02

Honest ingredients

Real butter, real citrus, real cardamom — no shortcuts on flavour.

03

A story per slice

Every flavour is named for the place or memory that inspired it.